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Insights
Sparking Leadership, my weekly series on leading people, plus articles on burnout and the realities of work.


What do people say about your leadership when you’re not in the room?
Most people only think about personal branding when they’re job hunting or promoting a business. But your brand is bigger than that. I'm sure you’ve heard the classic line: a brand is what people say about you when you’re not in the room. In other words, your reputation. Philosopher Gloria Origgi even calls reputation a form of currency. And like any currency, you either manage it wisely or let it lose value. Regardless of how important your reputation is as a leader, I'm de

Christina Ioannidou
Sep 30, 20252 min read
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