Most people only think about personal branding when they’re job hunting or promoting a business. But your brand is bigger than that. I'm sure you’ve heard the classic line: a brand is what people say about you when you’re not in the room. In other words, your reputation. Philosopher Gloria Origgi even calls reputation a form of currency. And like any currency, you either manage it wisely or let it lose value. Regardless of how important your reputation is as a leader, I'm de