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When did we start measuring people like products - and why do we keep doing it?
If you have ever worked in a corporate of almost any size, HR has probably sent you a survey built around a single question: How likely are you to recommend our company to others? And if you are like most people, you scratched your head and wondered why this even matters, and why they cannot just leave you alone to do your #job. 2026 has been a year of massive change, and we are only halfway through. Despite all the layoffs, restructures and reorganisations, your company is s

Christina - Spark Back Coaching
Jul 76 min read


Why cutting middle management keeps backfiring
ASML posted record sales of €32.7 billion last year. Then cut 1,700 management roles. ABN Amro announced 5,200 job cuts by 2028. Philips has been reducing layers for over a year. Globally, over 80,000 tech #jobs were cut in Q1 alone. Google removed 35% of its managers last year. None of these companies are in trouble. All of them are removing the middle. This pattern showed up in last week's Q1 2026 overview and it's shaping the current landscape so much that I wanted to do a

Christina - Spark Back Coaching
Apr 212 min read


How many hats do you wear as a leader and what does it cost your team?
I have always disliked the word "weaknesses" in interview questions, feedback forms, and performance reviews. In my coaching work, I encourage people to discover and play from their strengths. That said, there is an uncomfortable truth we often skip. Every strength can become a pitfall if it is overused or left unmanaged. And that pitfall usually forms quietly. Strengths keep you contently in your comfort zone. You are good at something, so you keep doing it. Again and again.

Christina - Spark Back Coaching
Jan 142 min read
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